ROBBi is a Chinese trendsetting art brand centered around futuristic and mysterious themes. Its IP features a space rabbit, blending traditional Chinese culture with elements of technological fantasy. The design inspiration comes from China's lunar rover, "Yutu," with a focus on the enigmatic astronaut image, conveying a spirit of exploration and innovation. The brand has rapidly risen through cross-border collaborations (such as with China Aerospace, NBA, and Aston Martin) and limited-edition trendy toys. It has also ventured into the metaverse (ROBBi-verse) and NFT domains, combining virtual assets with physical collectibles. After receiving investment from Xiaohongshu, the brand has continued to expand its influence through celebrity endorsements and exposure in variety shows, becoming a representative of innovation in the domestic trendy toy industry.